ETOLUBOV

About: Lubov Fomenko Ukranian pop star started her musical career under the stage name ETOLUBOV at the beginning of 2021. The debut single “Zagadala” along with a lyric video was released on January 28. In less than two months, the next single “Ty takoy” was released. The director of the video clip was the most famous clip-maker in Ukraine Alan Badoev. After a successful start, Lubov and Alan continued their cooperation. Badoev made almost all of ETOLUBOV's video works that followed.

Cooperation: During our partnership with Lubov, we gained over 350,000 followers. We created a second fan Instagram page, which also gained more than 180,000 followers. Our reels reached a new high of over 5 million views. We completely changed our strategy on social media platforms like Instagram and TikTok. The redesign of our social media pages' scheme and grid, along with improved quality and frequency of Instagram stories, has been impactful.